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Did you forget about #BringBackOurGirls? Nigeria — and their parents — haven’t 

Just a few months ago, the kidnapping of nearly 300 Nigerian girls by the terrorist group Boko Haram was a cause célèbre: There was the ubiquitous hashtag (#BringBackOurGirls), celebrity supporters (some misguided) and political pressure from the international community. And then, just like every other viral movement, it faded from public view.

Much like the #Kony2012 campaign, #BringBackOurGirls seemed to highlight the worst of hashtag activism: People’s tendency to jump on a viral bandwagon until the next media-ready cause rolls into town.

This is why hashtag activism needs to get betterFollow micdotcom